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Latest news

Take a look at the latest developments - for a full overview of our work see: NEWS

Collaboration with Petrolicious

Collaboration with Petrolicious

Proud to finally be able to announce our collaboration with Petrolicious: our artwork is available in their shop now. Petrolicious is the leading automotive lifestyle brand making truly world class short films and tasteful editorial around the world’s finest classic vehicles. Have a look at their fantastic films!

Masterclass Automotive Design

Masterclass Automotive Design

Recently I was commissioned to perform the Masterclass Automotive Design for an eclectic audience of entrepreneurs, architects and government officials. In a very visual presentation we discussed heritage, history, time and the importance of design DNA. We went through the elaborate and complex vehicle design process, discussed iconic brands and their products and did a […]

Masterclass Automotive Design at Kia Motors

Masterclass Automotive Design at Kia Motors

On April 12th we were privileged to organize the Masterclass Automotive Design with Kia Motors in Breukelen, The Netherlands. In a very visual presentation we have discussed the importance of design DNA, went through the elaborate and complex vehicle design process of the Kia Niro and did a design review on the Niro. A video […]

Masterclass Automotive Design at BMW

Masterclass Automotive Design at BMW

On May 12th we organized the Masterclass Automotive Design with BMW Renova. In a very visual presentation we have discussed the importance of design DNA for brands, in particular BMW. We’ve discussed the elaborate and complex vehicle design process of the BMW 7-series. Photography by Jeroen van Eijndhoven Beeld Werkt – for BMW Renova Drop […]

Thursday Thunder – misunderstood and unloved

Thursday Thunder – misunderstood and unloved

Thursday Thunder – misunderstood and unloved   The Fiat Multipla. In every single the Ugliest Car Of The World article, often written by individuals unencumbered by any knowledge on vehicle design, it ends up winning, whilst the ongoing vehicle design mutilation by tuners is hardly ever mentioned by these types…   Anyway: the Fiat Multipla! […]

Testimonials

What our clients are saying.

  • Maurice van der Kant | CEO ASSEMBLEE Speakers & Management Bureau

    “In his Masterclass Automotive Design Niels takes you into the world of car design. If you need a speaker on (strategic) design, customer experience, customer focus and innovation – Niels van Roij is the one to have! He speaks not only as a car design specialist, but also advises your organization. Niels will make you look in the mirror, he awakens the design in and of an organization.”

    - Maurice van der Kant | CEO ASSEMBLEE Speakers & Management Bureau
  • Tamara Oostveen | PR Manager Kia Motors

    “In his Masterclass Automotive Design Niels takes you into the world of car design, with loads of passion. For Kia Niels performed the Masterclass to a select group of journalists, with the unique design of the Kia Niro as central focal point. Thanks to Niels’ interesting and clear presentation, you will not only learn about the car design process, it is guaranteed to change your perspective on car design. A presentation not only interesting for an automotive audience, but also for many others.”

    - Tamara Oostveen | PR Manager Kia Motors
  • Tolga Kaan Doğancıoğlu | Managing Director at Hexagon Studio

    “It was nice working with Niels on the New London Taxi. He is a skilful vehicle designer and has shown leadership and initiative as a Senior Research Associate at the HHCD. Niels is highly engaged, has a keen interest in research driven design and understands how to translate research theory into a desirable, distinguishable and stunningly beautiful design.”

    - Tolga Kaan Doğancıoğlu | Managing Director at Hexagon Studio
  • Katinka Plagge |  Marketing Manager Moteo Nederland BV

    “In four sessions throughout the day, Niels inspired our 200 Peugeot Scooter dealers and took them through the world of automotive design. Explained with beautiful visuals and carefully chosen words on the Peugeot brand value, it was inspiring and brought a wealth of insights and USPs to the dealers.”

    - Katinka Plagge | Marketing Manager Moteo Nederland BV
  • Pascalle van der Horst | Marketing & Customer Relations BMW Renova Group

    A select group of BMW Renova clients attended an exclusive Master Automotive Design by Niels van Roij. It was a fascinating story about the brand DNA of the BMW mark. Our customers and we were very impressed by the Master Automotive Design and are looking much forward to the next session!”

    - Pascalle van der Horst | Marketing & Customer Relations BMW Renova Group
  • Johan Overtoom | Business Developer Sniper Media

    “Niels is a reliable person to do business with. We have worked on several concepts for Sniper Media, happenings and events. He is ambitious, direct and always looking for new business opportunities. Apart from this, Niels is fun to work with. He is all about getting the job done and getting the required results.”

    - Johan Overtoom | Business Developer Sniper Media
  • Maarten Klomp | CEO Saluqi Motors

    “For Saluqi Motors Niels developed a unique design DNA that is a perfect fit for the brand and takes our products to new levels of desireability. The conception of our first car models was a process in which he was able to translate key technologies into original and relevant design statements, gaining an enhanced user experience.”

    - Maarten Klomp | CEO Saluqi Motors
  • Dr Chris McGinley | HHCD

    “Niels was a pleasure to work with, knowledgeable and approachable, he is an effective vehicle designer. He has a keen interest in research driven design, particularly in the area of people-centred design, with a willingness to contribute to team design discussions and is effective at incorporating research findings into tangible outputs.”

    - Dr Chris McGinley | HHCD
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