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Masterclass Automotive Design at Kia Motors

Masterclass Automotive Design at Kia Motors

On April 12th we were privileged to organize the Masterclass Automotive Design with Kia Motors in Breukelen, The Netherlands. In a very visual presentation we have discussed the importance of design DNA, went through the elaborate and complex vehicle design process of the Kia Niro and did a design review on the Niro. A video […]

Flashback Friday | Volvo 740 Turbo Intercooler

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Flashback Friday | Volvo 740 Turbo Intercooler

Commercials are an integral part of the brand experience. In Flashback Friday we take a look at video material made by car manufacturers.       Until Ferrari builds a Wagon, this is it! The 740 was introduced in early 1984, around two years after the more luxurious 760. The 740 was available as a […]

Masterclass Automotive Design at BMW

Masterclass Automotive Design at BMW

On May 12th we organized the Masterclass Automotive Design with BMW Renova. In a very visual presentation we have discussed the importance of design DNA for brands, in particular BMW. We’ve discussed the elaborate and complex vehicle design process of the BMW 7-series. Photography by Jeroen van Eijndhoven Beeld Werkt – for BMW Renova Drop […]

Flashback Friday | BMW M5 E39 The Hire – Star

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Flashback Friday | BMW M5 E39 The Hire – Star

Commercials are an integral part of the brand experience. In Flashback Friday we take a look at video material made by car manufacturers. BMW E39 The BMW E39 M5, produced from 1998 to 2003, has now reached a legendary status. It is widely regarded as one of the best all-around driver’s cars ever made. It […]

Thursday Thunder – MINI

Thursday Thunder – MINI

What is retro design, how has it been used and what will its future be conceptually and contextually? After speaking to Roberto Giolito, Head of Design of the Fiat Group, I asked Anders Warming, Chief Design of MINI.       Warming starts with a clear statement; “Retro is not an issue for me as […]

Flashback Friday | Jaguar XJ X358

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Flashback Friday | Jaguar XJ X358

Commercials are an integral part of the brand experience. In Flashback Friday we take a look at video material made by car manufacturers. We kick off with the so called Gorgeous campaign, made by Jaguar. The videos are modern, upbeat and braking away from the classical and retrospective image Jaguar had in the early 2000’s. […]

Thursday Thunder – Fiat 500

Thursday Thunder – Fiat 500

What is retro design, how has it been used and what will its future be both conceptually and contextually? I asked Roberto Giolito, Head of Design for all brands of the Fiat Group.     The Trepiùno The 2003 FIAT Trepiùno, the 3+1 concept car presented in the 2004 Geneva Motor Show, shaped the road […]

Thursday Thunder – Ford GT

Thursday Thunder – Ford GT

Thursday Thunder – Ford GT   The Ford GT order books have now opened. A supercar with carbon fibre tub, fully carbon fibre body panels and aluminium structures underneath. Time to have a look at it.   For some it wasn’t love at first side. Especially those struck with the very product-like interpretation of the […]

Testimonials

What our clients are saying.

  • Tamara Oostveen | PR Manager Kia Motors

    “In his Masterclass Automotive Design Niels takes you into the world of car design, with loads of passion. For Kia Niels performed the Masterclass to a select group of journalists, with the unique design of the Kia Niro as central focal point. Thanks to Niels’ interesting and clear presentation, you will not only learn about the car design process, it is guaranteed to change your perspective on car design. A presentation not only interesting for an automotive audience, but also for many others.”

    - Tamara Oostveen | PR Manager Kia Motors
  • Tolga Kaan Doğancıoğlu | Managing Director at Hexagon Studio

    “It was nice working with Niels on the New London Taxi. He is a skilful vehicle designer and has shown leadership and initiative as a Senior Research Associate at the HHCD. Niels is highly engaged, has a keen interest in research driven design and understands how to translate research theory into a desirable, distinguishable and stunningly beautiful design.”

    - Tolga Kaan Doğancıoğlu | Managing Director at Hexagon Studio
  • Katinka Plagge |  Marketing Manager Moteo Nederland BV

    “In four sessions throughout the day, Niels inspired our 200 Peugeot Scooter dealers and took them through the world of automotive design. Explained with beautiful visuals and carefully chosen words on the Peugeot brand value, it was inspiring and brought a wealth of insights and USPs to the dealers.”

    - Katinka Plagge | Marketing Manager Moteo Nederland BV
  • Pascalle van der Horst | Marketing & Customer Relations BMW Renova Group

    A select group of BMW Renova clients attended an exclusive Master Automotive Design by Niels van Roij. It was a fascinating story about the brand DNA of the BMW mark. Our customers and we were very impressed by the Master Automotive Design and are looking much forward to the next session!”

    - Pascalle van der Horst | Marketing & Customer Relations BMW Renova Group
  • Johan Overtoom | Business Developer Sniper Media

    “Niels is a reliable person to do business with. We have worked on several concepts for Sniper Media, happenings and events. He is ambitious, direct and always looking for new business opportunities. Apart from this, Niels is fun to work with. He is all about getting the job done and getting the required results.”

    - Johan Overtoom | Business Developer Sniper Media
  • Maarten Klomp | CEO Saluqi Motors

    “For Saluqi Motors Niels developed a unique design DNA that is a perfect fit for the brand and takes our products to new levels of desireability. The conception of our first car models was a process in which he was able to translate key technologies into original and relevant design statements, gaining an enhanced user experience.”

    - Maarten Klomp | CEO Saluqi Motors
  • Dr Chris McGinley | HHCD

    “Niels was a pleasure to work with, knowledgeable and approachable, he is an effective vehicle designer. He has a keen interest in research driven design, particularly in the area of people-centred design, with a willingness to contribute to team design discussions and is effective at incorporating research findings into tangible outputs.”

    - Dr Chris McGinley | HHCD
  • Joep Sloot | Technical Manager TU/ecomotive

    “As a student team, we have benefited greatly from Niels’ expertise and broad knowledge of design as well as branding, concepting and marketing during the full design process: from concept ideation until the production of the roadgoing concept car Nova – including the production of press material for the introduction.”

    - Joep Sloot | Technical Manager TU/ecomotive
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