On January 28 we were privileged to organize the Masterclass Automotive Design with BMW Renova in Breda, The Netherlands. In a very visual presentation we have discussed the importance of design DNA, went through the elaborate and complex vehicle design process of the BMW i8 and did a design review of the 2016 BMW 7-series.
Testimonial BMW Renova:
“A select group of BMW Renova clients attended an exclusive Master Automotive Design by Niels van Roij. It was a fascinating story about the brand DNA of the BMW mark. Our customers and we were very impressed by the Master Automotive Design and are looking much forward to the next session!”