Masterclass Automotive Design at Kia Motors

Masterclass Automotive Design at Kia Motors

On April 12th we were privileged to organize the Masterclass Automotive Design with Kia Motors in Breukelen, The Netherlands.

In a very visual presentation we have discussed the importance of design DNA, went through the elaborate and complex vehicle design process of the Kia Niro and did a design review on the Niro.

A video was shot by car magazine Autoweek on the Masterclass Automotive Design, recently performed at Kia Netherlands for the official press introduction of the Kia Niro.



The invite to journalists, bloggers and vloggers for the press introduction of the Kia Niro:

Masterclass Automotive Design Kia Niro
Kia design is a hit. Since 2009, all 15 Kia models won a Red Dot Design Award, including all current models. Curious about the secret behind the success or did you not yet see the new Kia Niro in real life?

Niels van Roij, an authority on automotive design, provides insight into the design process of the new car. He will do the Masterclass Automotive Design on the new Kia Niro, April 12 in the showroom of Kia Motors Netherlands in Breukelen.
10:45 to 11:15 Reception (De Corridor 25, Breukelen)
11:15 to 11:25 Opening Tamara Oostveen – PR Manager
11:25 to 12:30 Masterclass Automotive Design by Niels van Roij
12:30 to 14:00 Lunch & Kia Niro Escape cream


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In his Masterclass Automotive Design Niels takes you with loads of passion into the world of car design. For Kia Niels performed the Masterclass to a select group of journalists, with the unique design of the Kia Niro as central focal point. Thanks to Niels’ interesting and clear presentation, you will not only learn about the car design process, it is guaranteed to change your perspective on car design. A presentation not just interesting for an automotive audience, but to many others.


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